Drops founders believe that good-quality coffee should be everywhere. That is why they decided to open Drops Coffee Shop in their small hometown — Pskov. My goal was to make this place visually outstanding through brand identity.
Credits
Graphic Design: Anna Gordeychuk
Photo: Sasha Komandrovskaya
© 2023
The main visual anchor of Drops is its logo. It is friendly, smooth, yet charismatic. Accent logomark balanced with easy-to-read text font shapes Drops visual identity. With colors, I decided to keep it simple and go back to the basics. That’s why the Drops brand palette consists of natural coffee colors — black, milky, and light brown.
